Hey, I’m Stef.
Over the past seven years in UX research, I’ve had the opportunity to work across retail, technology, education, and finance, which has taught me how to adapt my research approach to different users, products, and business challenges. At the core of my work is a fascination with human behavior—understanding how people think, make decisions, and interact with the systems around them.
I specialize in combining qualitative and quantitative research to uncover meaningful patterns in customer behavior and translate them into actionable product decisions. My experience spans generative and evaluative research, end-to-end usability studies, surveys, behavioral analysis, experimentation, and information architecture. I especially enjoy working closely with product and design teams to turn research into strategy, prioritize opportunities, and create experiences that balance customer needs with business goals.
My perspective is grounded in psychology and Human Factors, with an emphasis on cognition, behavior, experimental design, and human-system interaction. This foundation has deepened my interest in understanding not only whether an experience works, but why it works—and how we can design systems that better support the people using them.
Throughout my career, I’ve also been passionate about making research more accessible. Whether that means mentoring designers, building research practices, or helping cross-functional teams incorporate customer insight into their own decision-making, I believe research has the greatest impact when it becomes part of how an organization thinks—not just something delivered at the end of a project.
Skills
Moderated interviews | Unmoderated Testing | Usability Testing | Surveys | Competitive Analysis | Concept Testing | Heuristic Evaluation | A/B Testing | User Personas | User Journey & Empathy Mapping | Storyboarding | Qualitative Research | Quantitive Research | Mentoring | Stakeholder alignment | Cross-functional collaboration | Executive Reporting
Outside of research, I’m usually chasing an adventure in the mountains—backcountry skiing, mountain biking, hiking, or camping—or running with my dog, Finn. When I’m home, I’m probably relaxing by the fireplace or experimenting with a new recipe.
“The very basic core of a man’s living spirit is his passion for adventure. The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun.”